T-Mobile ‘Radio Marketer Of The Year’
T-Mobile has been selected to receive this year’s “Radio Marketer of the Year” Award to recognize their endeavors over the past year. Why, you ask? Simple –T-Mobile makes radio a key component in their advertising campaigns and activates programs leveraging radio’s core equities to garner results. Just a few of the many brand efforts that T-Mobile has activated with radio to use the medium creatively and contextually include: 1) T-Mobile One Talent takeover, a partnership with Katz Radio Group; 2) Content integration and promotional activity surrounding the iHeartRadio Music Festival; 3) As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.
“T-Mobile’s partnership with the radio industry to drive key objectives forward truly sets it apart,” said Erica Farber, RAB President & CEO, and chair of the Radio Creative Fund. “Broadcast radio is proud to collaborate with T-Mobile on efforts such as the #MusicFreedom campaign, and we welcome their continued innovative thinking and execution.”
T-Mobile will receive its Radio Marketer of the Year award during the 2017 Radio Mercury Awards, happening June 1 at Stage 48 in New York City. Call for Entry remains open until Friday, April 21. The 2017 Radio Mercury Awards finalists will be announced in early May.
