The Sound, On Thin Ice, Chooses To Dance
As Entercom Classic Rock KSWD (100.3 The Sound)/Los Angeles mentally prepares for its impending sale to EMF (and subsequent demise), the station has embarked on a deliriously celebratory, open-ended farewell tour. To that end, The Sound is pulling out all the stops (what are they going to do…. fire us?) to pay tribute to its unique legacy and revisit some of its most cherished memories, right up until the day they finally pull the plug, whenever the hell that is…
This morning, The Sound will be visited by an old friend — Larry Morgan, the station’s original morning personality during the first 4 1/2 years of The Sound’s existence, from its origin as a Triple A station through its transition to Classic Rock. Morgan (pictured), who is now APD/evening entertainer across the street on CBS Radio Classic Hits KRTH (K-Earth 101), will revisit his old stomping grounds and do one last morning show on 100.3 The Sound with his former colleagues Andy Chanley and Gina Grad. (Special thanks to K-Earth 101 for loaning out Larry for the morning!)
With its actual expiration date still unknown, The Sound management, lead by PD Dave Beasing, decided “WTF” and scheduled a bunch of ill-advised programming events: Monday, October 16 (6am-midnight): The last time they “Roll The Dice” — the number of songs they play by each artist will be unscientifically determined by a roll of the dice. Wednesday, October 18 (6am-midnight): “Album Sides Wednesday” — The Sound DJs share their favorite album sides from the original vinyl. Thursday, October 19 (8am-midnight): The final “Triple Play Thursday?” It could be… no one knows for sure. Three-song sets from Classic Rock’s greatest artists; Sunday, October 22 (6-11pm): “My Turn” Marathon — encore presentations of The Sound’s most requested Guest DJs, including BB King, Joe Walsh, Jeff Lynne and Steve Perry.
Monday, October 23 (11am – ???) — “The Songs We’ll Miss, from A to Z” — We’re talking thousands of Classic Rock songs, played in alphabetical order. Not knowing when the station will actually sign off adds a decided element of excitement and mystery to the proceedings, which means this feature may end up as “The Songs We’ll Miss, from A to L,” or some other letter lower than Z. Stick around and see how far they get!
