The Station That Reaches The Beaches
• It was moving day last Friday for Adams Radio Group heritage Classic Rock WGBG (BIG 98.5)/Salisbury-Ocean City, MD, which has relocated up the dial to its new 25,000-watt home at 107.7 — the former site of Country WKHI, which has now vanished. The station will continue to simulcast on 98.5, while listeners finish mentally migrating up to 107.7.
DeMers Programming will continue to consult the station. Alex DeMers commented, “This is a very exciting move for BIG. We worked with Adams in Fort Wayne on a similar move for WXKE in 2014, which proved highly successful for the format. I believe the move in Salisbury-Ocean City will see very similar results. We of course will continue to air the Bob and Tom morning show, which is the longest continuous morning show in Delmarva, and will continue to be Delmarva’s No. 1 choice for Classic Rock.”
Ron Stone, CEO of Adams Radio Group, added, “WGBG Big Classic Rock has been in the same format and with the same morning show for over 20 years. Now they will finally have the signal to truly rock the entire market. Our new coverage is one of the market’s best signals and I have no doubt this will enable WGBG to become a top rated station in the market.”
When asked about the future of 98.5, Stone remarked, “After the audience migration, we will do something new with 98.5 — a format destined to make a major impact on the market, specifically in Sussex County, DE where the station is licensed.”
