They Want To Take You Higher!
Today, December 6, that law formally goes into effect, and in a patently transparent effort to generate “higher” ratings and “higher” revenue, Mid-West Family Mainstream Rock WIRX (Rock 107), which is licensed to St. Joseph, MI and covers most of Southwest Michigan, will be changing its name — this morning, The Plan B Morning Show with Brock & Hunter will debut the station’s temporary new handle — “Pot 107 W High RX.”
Management acknowledges that while the 24-hour name change may cause some confusion with both listeners and advertisers, “it will get us higher.” Bill Gamble, Director of Programming and Content for Mid-West Family South Bend, IN, commented, “Brock and Hunter are perfect for Pot 107 W High R X — they have difficulty thinking and problem-solving, staying focused on their show and they love to eat while on the air.”