Thoensen Segues From TikTok To Spotify

• Spotify has acquired the talents of TikTok exec Bryan Thoensen, who joins the streaming service as Sr. Director & Head of Content Partnerships and Community. As Variety reports, in his new role at Spotify, Thoensen will lead the Talk Creator Content and Partnerships team where he will oversee content strategy and acquisition, business development, partner management and creator community development. He will also be responsible for driving Spotify’s exclusive podcast strategy through strategic initiatives and partnerships.

Thoensen was most recently Head of Content Partnerships at TikTok, where he led TikTok’s relationships with top global public figures and worked with media brands such as the NFL, NBA, Condé Nast and NBC while also focused on building and supporting diverse creator communities.

The Los Angeles-based Thoensen now reports to Max Cutler, Spotify’s VP of Talk Creator Content, who, in a staff memo, remarked, “Bryan’s knowledge of the creator landscape will be critical as we build out our platform strategy with the goal of becoming a true platform beyond distribution, and reinforce our mission of building trust with creators.”

Prior to joining TikTok in July 2019, Thoensen held senior positions in content and partnerships at WME, Hulu and Fullscreen. [Photo from LinkedIn]