Williams Named Beasley VP/Digital

• Jennifer Williams has been promoted to Vice President of Digital Marketing for Beasley Media Group. In her new role, Williams will be responsible for marketing Beasley’s digital content platforms and leveraging data to drive traffic, audience engagement and advertiser growth.

Williams most recently served as Beasley’s Director of Interactive Marketing. Prior to joining Beasley Media Group, Williams spent nearly 20 years with Greater Media, Inc. as Director of Digital Marketing and was responsible for overseeing the interactive marketing efforts on behalf of the company’s 20 radio properties. Williams joined the company in 1997 as the Marketing Director of WCSX/Detroit. Before that she held on-air and Marketing Director positions at WODJ-FM/Lansing, WJXQ-FM/Grand Rapids and WIBM-AM/Jackson, MI.

In making the announcement of Williams’ elevation, Beasley’s Chief Digital Content Officer Lori Burgess said, “Jennifer’s programming background, combined with her digital knowledge, marketing expertise and can-do attitude, made her the perfect choice to lead Beasley Media Group’s digital marketing efforts as we continue to diversify and extend our brands into the multi-platform arena.” A graduate of Albion College, Williams is a past chair and current board member of the Michigan Association of Broadcasters Foundation. She also serves on the executive committee of the Mentoring and Inspiring Women in Radio Group.