WPHI Rebrands As Hip Hop 103.9
• Radio One Urban WPHI/Philadelphia kicks off 2020 with a new name and a new morning show. After rolling commercial-free since Christmas Eve, playing 5,000 songs in a row, and seeing as how some of the biggest hip hop artists — Meek Mill, Lil Uzi Vert, PNB Rock and Sim Santana, etc. — continue to emerge out of the Philadelphia area, Radio One thought it fitting that the hometown station re-brands itself as Hip Hop 103.9.
Paris Nicole, PD/midday talent on Hip Hop 103.9 stated, “This is an exciting time for WPHI and the re-branding magnifies what we truly represent. We are the pulse of the city, from our DJs and personalities to the new hip hop artists we are breaking from Philadelphia. We ARE hip hop, and the ONLY source for hip hop in Philly.”
On Monday, January 6, Hip Hop 103.9 also debuted its new morning show, The Morning Hustle, starring HeadKrack, Angie Ange, “On-Air” Jordan, Lore’l and Billy Sorrells. Colby Tyner, VP of Programming commented, “The Morning Hustle is a perfect fit for Hip Hop 103.9 and the City of Philadelphia — raw, topical and honest.” Radio One Philadelphia Station Manager Ezio Torres remarked, ‘Hip Hop 103.9 gives us the true identity to tell listeners who we are and what we do, and The Morning Hustle will perfectly align with our messaging and imaging.”
