Sprint Rotates @ 33 1/3 With TIDAL
Global music and entertainment platform TIDAL and Sprint have forged what is breathlessly described as “an unprecedented partnership” that gives Sprint a 33 percent ownership stake in TIDAL, which will, in turn, give Sprint’s 45 million retail customers unlimited access to exclusive artist content not available anywhere else. Jay Z and the artist-owners will continue to run TIDAL’s artist-centric service and Sprint CEO Marcelo Claure will join TIDAL’s Board of Directors.
“Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,” said Jay Z. “Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”
Claure commented, “Jay saw not only a business need, but a cultural one, and put his heart and grit into building TIDAL into a world-class music streaming platform that is unrivaled in quality and content. The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.” Stay tuned for more news on exclusive offers and upcoming promotions from Sprint and TIDAL coming soon.
