AccuRadio’s Pledge: ‘No Little Drummer Boy!’
• This holiday season, AccuRadio is stepping up to protect its listeners from the ultimate seasonal pitfall: Hearing “The Little Drummer Boy.” No, seriously.
“We have a foolproof plan to help our listeners stay safe from that song this holiday season,” said Kurt Hanson, Founder & CEO of AccuRadio.
AccuRadio’s initiative supports “The Little Drummer Boy Challenge” — a playful annual game in which countless holiday music lovers aim to avoid hearing “The Little Drummer Boy” for as long as humanly possible, starting at 12:01am local time on Black Friday through 11:59pm on Dec. 23. The challenge, originally born in Silicon Valley tech circles, has become a cherished holiday tradition, uniting music fans across the globe.
To aid participants in their quest, AccuRadio is launching a set of “safe zone” Holiday Music channels that feature all the festive classics listeners love, with one notable exception — “The Little Drummer Boy” is M.I.A. from the playlist. Hanson added, “We want holiday music fans to have a safe space to enjoy their favorite holiday songs without fear of losing the challenge.”
For those feeling a little frisky, however, AccuRadio is also introducing a specially disguised channel that will actually play nothing but dozens of versions of “The Little Drummer Boy,” perfect for pranking friends. “We call it getting ‘drum-rolled,'” said Paul Maloney, AccuRadio VP of Programming. [Ed. note: Fortunately for the prank-ee, the rules of the challenge state that being pranked doesn’t count as a loss — for the victim, at least. The successful prankster, however, is out.]
Todd Manley, AccuRadio VP of Promotion, emphasized the platform’s commitment to its listeners, noting, “In a world where online safety can be challenging to find, we’re making it easy for holiday music fans to enjoy their season with true peace of mind.” This amazing assortment of holiday music channels — “Drummer Boy”-free — or not — can be found at accuradio.com/christmas-music and on AccuRadio’s mobile apps.
