Alamo City Rebrand: ‘Jack’ Becomes ‘Bob’
• Connoisseur Media Adult Hits KJXK/San Antonio — the station formerly known as Jack FM, starts the new year with a rebranding that focuses on local connection and personality — say howdy to 102.7 BOB FM — ’80s… ’90s… & Whatever! — utilizing Kroeger Media’s BOB FM brand.
“This is all about serving our listeners and clients even better,” said Morgan Harrison, VP/Market Manager, Connoisseur Media San Antonio. “102.7 BOB-FM keeps the Adult Hits format people enjoy, while giving us more room to spotlight San Antonio — its neighborhoods, its culture, and its sense of fun. We’re making radio that feels local, alive, and connected — the way it should be.”
“Our goal is simple: keep it fun and keep it consistent,” said Greg Martin, Operations Manager for Connoisseur San Antonio. “BOB-FM is built around music that people know and love, delivered with personality. It’s easy to listen to, easy to enjoy, and it fits San Antonio perfectly.”
Harrison added, “At the heart of every great radio station are the people — on the air, behind the scenes, and in the community. With Connoisseur Media, that commitment comes first. We believe in local teams, strong partnerships, and being a positive force in the cities we serve.”
