Albuquerque Esta En Fuego
• At noon on Friday, after an hour of stunting with Bad Bunny‘s “Fuego Fuego — Faya Faya” on repeat, American General Media Regional Mexican KJFA (Exitos 102.9)/Albuquerque, NM flipped to Latin Urban as Fuego 102.9, focused primarily on the Reggaetón style of Spanish music and billed as the only station in the market boasting a completely bilingual presentation. “Albuquerque has been ready for a unique format like Fuego 102.9,” said Rene Leon, PD of Fuego 102.9. “We did an in-depth research and came to the conclusion now is the time to make it hot in Albuquerque. Fuego will showcase the hottest Latino artists like Bad Bunny, J Balvin, Daddy Yankee, Pitbull, Maluma and many more.”
Bob Lewis, Regional Director of Operations & Programming for American General Media/Albuquerque, NM and Bakersfield, CA, commented, “Fuego 102.9 is a musical representation the evolving demographic landscape. This is an exciting time for our listeners and our clients as AGM delivers another engaging brand for New Mexico!”
Larry Lemanski, GM of AGM Albuquerque said, “‘Fuego’ means fire — and it will be hot in Albuquerque! I’m very proud of the product we are bringing to Albuquerque. It will be fun, exciting and very bi-lingual, representing the market here and the changing dynamic of our Hispanic population.” As we speak, Fuego 102.9 is rolling commercial-free over the Labor Day weekend.
