Alpha Media Saginaw Launches 106.3 The Core

• Alpha Media made some serious noise in the Saginaw, MI market by flipping Hot AC WGER (Mix 106.3) to Rock/Alt as 106.3 The Core, focusing on rock/alternative music from the ’90s & ’00s. The playlist will include artists like Rage Against The Machine, Pearl Jam, Soundgarden, blink-182, Red Hot Chili Peppers, Sublime, etc.

Market Manager Mark Thomas said, “We are thrilled to launch a locally programmed Rock station for the Great Lakes Bay Region. Joining our team is market veteran MacKenzie ‘MacK’ Furlo and Michigan legends Dave & Chuck the Freak.” He’s right — the syndicated Dave & Chuck The Freak run weekdays from 6-10:30am, followed by MacK from 10:30-3pm and the amazingly talented Clay Bird until 7pm.

Content Director Clay “Bird” Pierce commented, “Alpha’s commitment to delivering unique products to under-served audiences is one of the reasons I love being a part of this company. Our listeners and advertisers now have a rock ‘alternative’ run by people in the mitten for people in the mitten.”