AMP Inks Yesi, Ups Michael

• Entercom Top 40 KAMP (97.1 AMP Radio)/Los Angeles has two big announcements — 1) market veteran Yesi Ortiz is joining the station as the new midday personality, and 2) APD John Michael adds MD stripes. Both moves come in the wake of the recent departure of longtime AMP Radio MD/midday personality Michelle Boros.

“We are ‘Amp’ed’ to have Yesi join Entercom. Her long and successful on-air history here in Southern California makes her an incredible addition to the already strong AMP team,” said Jeff Federman, SVP/Market Manager of Entercom Southern California. “Yesi connects deeply with her loyal and passionate audience on air as well as online — she is currently one of the top social media influencers among radio personalities in the country.”

Ms. Ortiz, a.k.a. “The Queen of L.A.” spent the past 12 years across the street on KPWR (Power 106)/Los Angeles where she hosted the “New at 2” feature and served as Asst. MD. She’s currently working on a TV project with E! Network, which will be loosely based on her real-life journey raising six adopted children and her rise to success.

Commenting on her awesome new gig, Ortiz said, “I’m thrilled to be joining the Entercom family. To be valued for my achievements and influence in the city is a great honor and I’m looking forward to making an impact at AMP Radio.”