APA Inks Panella As Podcast/Audio Head
• APA (Agency for the Performing Arts), which continues to expand across numerous fronts, welcomes Nick Panella aboard to head the company’s newly established Podcast and Audio Division. The announcement was made by Kyle Loftus, Head of Content Development at APA.
Panella joins APA from powerhouse independent audio company Workhouse Media, where he launched and led the company’s podcast division to over a billion downloads. He also served as Advisor to CEO Paul Anderson and worked closely with Workhouse’s broadcast radio team. Panella’s move also establishes a strategic partnership between APA and Workhouse Media across the full audio landscape, most notably in podcasting. APA and Workhouse Media recently collaborated in launching More To It with Marcellus Wiley on the Dan Patrick Network, and are also collaborating on a number of other projects together.
Loftus said, “Nick is a stellar agent and will an invaluable resource to APA’s rapidly expanding list of premium content creator clients. Working with Nick and expanding our relationship with Paul and his incredible team at Workhouse Media marks an extremely valuable expansion of resources for APA clients interested in any aspect of the audio space.”
Anderson commented, “Nick’s combined creative and analytical background together with his business smarts has helped him forge successful collaborative relationships across the industry. Nick will be a great, strategic addition to APA’s fast-growing business. We look forward to continuing our great relationship with him and with the talented content creators at APA as we expand our relationship with the agency.” Panella added, “After successfully working with APA agents and clients for many years now while at Workhouse Media, the transition to coming in house with them will be seamless, exciting and very productive.”
With the hire of Panella, APA has now brought in 19 new agents since CAA/ICM, significantly fortifying their talent, lit, alternative TV, music and comedy touring departments, as well as launching an animation and voice-over department with industry vet Jennifer Rudin, who served in the same role at ICM Partners and now a podcasting and audio department with Panella and Workhouse Media.
