Audacy All-In On BetMGM
• On the heels of Audacy’s debut, the newly rebranded company and sports betting/gaming platform BetMGM announced a multi-year deal designating BetMGM as a preferred sports betting partner of Audacy across its portfolio of Sports-Talk radio stations, the Audacy and Bet QL apps and digital platforms, and the BetQL Audio Network. Key partnership details include integrated content across Audacy’s sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s wide spectrum of local and national sports betting content.
Under the agreement, BetMGM will also receive preferred access to Audacy talent. The partnership comes on the heels of several recent moves made by Audacy in the sports betting space, including the acquisition of sports data and iGaming affiliate platform QL Gaming Group and the launch of the BetQL Audio Network, both of which are fundamental components of this deal.
“The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors,” said Mike Dee, President of Sports at Audacy. “We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”
BetMGM Chief Revenue Officer Matt Prevost said, “In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.” The BetMGM mobile app is currently available statewide in 10 states and is available for download on both iOS and Android, and accessible at betmgm.com.
