Audacy Bets Big On Wagering
• Audacy will transform Sports-Talk WMC-AM (ESPN 790)/Memphis into The Bet 790 AM, becoming the newest affiliate of the BetQL Network and CBS Sports Radio, effective Dec. 9. Following the expansion into Memphis, the BetQL Network’s presence is now in 21 markets nationwide.
“Since launching in January 2020, the BetQL Network has given listeners a destination to obtain quality sports-betting information and entertainment, while making them smarter, more well-equipped bettors in the process,” said Dan Barron, SVP/Market Manager, Audacy Memphis. “We’re thrilled to add that rolodex of content to our portfolio here in Memphis and deliver that one-stop-shop that millions of listeners are enjoying to our local audience.”
The new weekday line-up at The Bet 790 AM will look like this — 5-8am: The Daily Tip; 8-11am: BetQL Daily; 11am-2pm: The Jim Rome Show; 2-6pm: You Better You Bet; 6-9pm: BetMGM Tonight; 10-11pm: JRSportBrief; 11pm-1am: Andy Gresh; 1-5am: Amy Lawrence.
• Audacy is making a similar move in Rochester, NY, rebranding ESPN outlet WROC-AM 950/W239BF as 95.7 The Fan, another new affiliate of CBS Sports Radio and BetQL Network programming. The station will continue to air local programming, including One Bills Live and The Sports Bar with Danger and Battaglia, as well as simulcasts of Buffalo Bills and Sabres play-by-play coverage on sister 96.5 WCMF.
“In line with our company’s expansive position as leaders in sports audio, we’re delighted to enhance our sports content offering through the launch of The Fan Rochester,” said Sue Munn, SVP/Market Manager, Audacy Rochester. “Powered by widely recognizable BetQL and CBS Sports Radio programming, this station will give our local listeners more premier content from some of our brightest talent.”
The new weekday line-up on 95.7 The Fan is as follows — 6-10am: The DA Show; 10am-noon: Reiter Than You; noon-3pm: One Bills Live; 3-6pm: The Sports Bar with Danger and Battaglia; 6-7pm: Zach Gelb; 7-11pm: BetMGM Tonight; 11pm-midnight: JRSportBrief; midnight-2am: Andy Gresh; 2-6am: Amy Lawrence.
