Audacy Launches 350+ Digital Stations
• Audacy announced the launch of a bunch of new exclusive music stations “that will build upon existing format offerings and bring added variety to its digital platform. This exclusive station collection is designed for fans by fans and will range widely across various music genres, moods and activities, enabling users to discover new music driven by their interests, favorite artists and upcoming events,” so says the company press release. Audacy Chief Digital Officer JD Crowley commented, “Exclusive stations underscore Audacy’s commitment to a roadmap of innovation, with many more features and interactivity to come over the coming months.”
The initial launch group of over 350 new stations will be designed and programmed by brands, on-air personalities and influencers from across Audacy’s radio portfolio and will add more depth to existing formats on the platform and introduce new and unique genres to listeners. Stations will also be built recording artists like Coldplay, Tiësto, Sofia Carson and Jake Owen at launch, with additional artist-programmed stations added in the coming weeks.
“Powered by Napster,” a complete music and audio platform service, is powering the catalogue of Audacy’s exclusive stations. The stations will exclusively be available on its digital platforms, including the Audacy mobile app and web platform, along with smart speakers and, soon, connected devices. Audacy relaunched its digital platform in March as part of its transformational rebrand. Additional new interactive features will be introduced in the coming months.
“This is an important next step toward a listener-centric digital content experience that reflects the strengths and attributes of the Audacy brand,” said Jeff Sottolano, Audacy EVP of Programming. “These stations, created for fans by fans, including our industry-leading programmers, personalities and music’s biggest influencers, will allow us to deepen our connection between talent, artists and listeners. Together, we’ll introduce a greater variety of music, allowing us to generate even more opportunities to engage and entertain our rapidly growing digital audience.”
