Axelsen Ready To Flood The Zone
• Anthemic Agency, home to FLOOD Media, FLOOD Magazine and Louder Than Bombs Productions has tapped longtime Bay Area radio veteran Aaron Axelsen as Head of Programming for FLOOD’s soon-to-launch audio division. The announcement was made by Alan Sartirana, Founder & CEO of Anthemic Agency and FLOOD Media. In his new role, Axelsen will be overseeing the programming and development of FLOOD FM, a 24/7 digital indie, alternative and electronic radio station, as well as branded podcasting, and joins FLOOD Magazine co-publisher Randy Bookasta as part of the music and culture team.
Axelsen notably spent 24 years with CBS Radio/Entercom’s heritage San Francisco Alternative KITS (Live 105) — now Alt 105 — where he served as APD/MD and host of two of the industry’s longest-running new music specialty shows: Soundcheck and Subsonic. Axelsen also co-founded and manages San Francisco-based Popscene, one of the nation’s most influential indie music club nights. Throughout its 25-year history, Popscene has hosted the Bay Area debuts of Amy Winehouse, Billie Eilish, Sam Smith, Arctic Monkeys, Calvin Harris, Muse, The 1975, Maggie Rogers and Mumford and Sons, among others. Popscene has plans to launch events in Los Angeles and throughout the country in 2022.
Sartirana said, “I’ve known and worked with Aaron for over 25 years and have always had a great deal of admiration for the work he did with Alt 105.3/Live 105 and Popscene. FLOOD Media’s mission is to tell the stories often overlooked by other traditional publishers and media outlets. We’ve seen tremendous growth over the past five years and the audio division was the next logical step. I know Aaron will be on the forefront of the audio medium and continue to champion the best artists for discerning music fans all around the world.”
Axelsen remarked, “With FLOOD Media, Alan and team have built something truly special and I’m thrilled to be joining an ever-evolving team filled with top creatives and music industry leaders. I look forward to bringing my passion for new music discovery and experience of cultivating communities to such a reputable and trustworthy brand.” Axelsen can now be contacted at axelsen@floodmagazine.com.
