Beasley Las Vegas Launches ‘105.7 Maxima’
• No fooling — Beasley Las Vegas chose April 1 to flip Urban AC KOAS (Jammin’ 105.7) to 105.7 Maxima, “Para Nosotros” (“For Us”) a bilingual AC station that blends English and Spanish language pop hits from the ’80s, ’90s, and early ’00s and features Spanish-language personalities and imaging, along with bilingual advertising that speaks authentically to a multicultural audience.
While the on-air presentation is in Spanish, the 105.7 Maxima’s music will be largely in English, spotlighting iconic artists such as Whitney Houston, Marco Antonio Solis, Madonna, Lionel Richie, Selena, Michael Jackson, Shakira, Alejandro Fernandez, and Celine Dion.
“This is an exciting new format for Beasley that was custom designed for the unique bilingual audience in Las Vegas,” said Beasley Chief Content Officer Justin Chase. “With the positioning statement as ‘Para Nosotros’ (‘For Us’), we are proud to be a new part of the Hispanic community in Las Vegas!”
Ronnie Glover, VP/Cluster Manager of Beasley Las Vegas, said, “Las Vegas is one of the most culturally rich and dynamic markets in the country. 105.7 Maxima is designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences.”
“This really speaks to the expanding audience in Las Vegas,” said Operations Manager Cat Thomas. “Maxima 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community.”
