Big Boy Drops Into Phoenix
• Desert Valley Media Group Phoenix announces the virtual arrival of Big Boy’s Neighborhood to take over morning drive on Rhythmic KKFR (Power 98.3), starting Monday, June 17. The Power 98.3 wake-up shift has been without a permanent anchor since The Dana Cortez Show exited on April 26.
Big Boy expressed enthusiasm for his newest market, stating, “I personally am so excited to return to the local airwaves in Phoenix on the legendary Power 98.3! We love sharing our daily laughs, great guests and hip-hop lifestyle to everyone we can with Big Boy’s Neighborhood!” Watch Big Boy’s big announcement here.
Power 98.3 PD J Steele exclaimed, “Big Boy’s Neighborhood is the perfect crew to wake up the Valley. It’s no secret that Big is a legend on the West Coast, and I’m excited for Power listeners to join the ‘Neighborhood’ with more laughs, more stars and the most music! HELLOOOOOOOO!”
Big Boy’s Neighborhood, which also features castmates Natalia Perez, Louie G, Ani, and DJ Kwest, is based at iHeartMedia’s KRRL (Real 92.3)/Los Angeles and is syndicated by Premiere Networks.
