Big Buck$ Po$$ible In PodCa$ting
According to Edison Research, some 35 million people listen to podcasts each week. And ZenithOptimedia reports that podcasts will generate $35 million in advertising revenue this year. The Download on Podcasting, a partnership between DMR/Interactive and Texas A&M University spoke with several of the biggest names in audio including Rob Kass, VP of Digital Audio with Nielsen, Norm Pattiz, Founder and CEO of PodcastOne, Steve Goldstein, Founder and CEO of Amplifi Media and Rex Hammock, widely considered the Godfather of Podcasting to understand the growth opportunities that exist and how on-demand audio consumption on mobile devices is revolutionizing listening. The result is a pair of insightful reports on the history and monetization of podcasting — Listen up! A Brief History of Podcasts and Monetization — A Race to $100,000,000 will serve as the foundation for future conversations and insights on podcasting. Download both reports for free by visiting downloadonpodcasting.com/insights.
“A decade after Apple added podcasts to iTunes (July 2005) the release of Apple CarPlay and Android Auto along with the upcoming independent measurement by Nielsen should help propel the industry toward $100 million in annual ad revenue in the years to come,” said Eva Vigh, a Download on Podcasting researcher at Texas A&M. Andrew Curran, President & COO of DMR/Interactive adds this perspective, “To evaluate podcasting solely on current ad revenue would risk overlooking the changes in listening that are taking place on mobile devices. The growth of on-demand audio provides an increasingly vibrant compliment to live radio listening.” To learn more about The Download on Podcasting, please visit downloadonpodcasting.com.
