Bloomington Finds Its Voice

• Lots going on this week at Sarkes Tarzian’s heritage News-Talk WGCL-AM (1370/98.7)/Bloomington, IN, as 1) the station rebrands as “Bloomington’s Voice 98-7 WGCL,” 2) hires new PD/morning host Kent Sterling, and 3) introduces a revised weekday line-up.

“WGCL has such a rich heritage of serving Bloomington and South Central Indiana,” said Sterling, whose extensive programming career includes WIBC, WFNI & WXNT/Indianapolis, WGN/Chicago, and WXOS/St. Louis. He added, “I applied for a job at the station when I was a student at Indiana University. Being astute judges of broadcasting, they understood I was a work in progress. Now I get to come back to Bloomington’s Voice without the rough edges and serve so many listeners. It’s a dream.”

Sterling (left) also anchors Sterling In The Morning, followed by The Ramsey Show from 9am-noon, WGCL also picks up the Indianapolis-based Tony Katz Today weekdays from noon-3pm. Katz said, “My shows in Indy have been growing for years. But thanks to the team at WGCL, we now have an extension of my midday show in Indiana. I can’t express my appreciation enough to them and the great people of Bloomington for welcoming me with open arms.” Katz hands off to Glass In The Afternoon from 3-6pm, and WGCL also features news from market vet Diane Daily and sports with hall-of-fame broadcaster Joe Smith.

Brad Holtz, VP of Sarkes Tarzian, Inc. & WGCL President/GM, commented, “We are fortunate to work for a company that believes in the power of local radio and is willing to invest accordingly. Bloomington’s Voice is an affirmation of WGCL’s proud history of service and commitment to the community.”