Cloud Cover Enhances Satellite Reception

• SiriusXM Radio Inc., has acquired Cloud Cover Media, Inc., which offers Cloud Cover Music, a music for business service, and employs business management, music programming, licensing, and software development teams. Cloud Cover Music provides the soundtrack for a wide variety of commercial locations across the United States and Canada.

Cloud Cover Music now joins SiriusXM Music for Business and Pandora for Business in SiriusXM’s commercial music portfolio. Together these services provide comprehensive and complementary offerings for businesses of all sizes.

The Cloud Cover Music team will continue to be led by VP/GM Mark Lehman, who noted, “We are thrilled to become part of the SiriusXM family. As one of the fastest growing music for business services, we’re proud of the track record that Cloud Cover Music has achieved with our tens of thousands of customers.  We’re excited to have the brand recognition and strength of SiriusXM and Pandora behind us as we continue to focus on delivering the best music and messaging products for businesses.”

Joe Verbrugge, Executive Vice President, SiriusXM, commented, “Cloud Cover Music has built an advanced tech platform with a host of features that are very attractive to businesses who want an easy-to-install solution, want to be fully covered on licensing, and also want to be able to create a tailored soundtrack for their business. SiriusXM and Pandora have always offered a unique blend of great content and great technology. The addition of Cloud Cover Music to our commercial music portfolio is expected to help propel us forward and contribute to the growth of our business.”