Collective Heads > One

• Say hello to Collective Heads, a new consulting venture with big dreams, plenty of expertise, and a healthy appreciation for clichés.

This new company is spearheaded by industry pros Tim Richards, Jimmy Steal, and Heidi McIvor-Allen — three people who probably have way too many LinkedIn connections.

Richards (center, a.k.a. the Ring Leader) is the talent coach and programming guru who has worked with major morning talent like Mojo in the Morning and Johnjay & Rich. “At Collective Heads, we amplify attention, optimize impact, and use words like ‘synergy’ with a straight face… But seriously, we’re all about collaboration,” says Richards, while probably holding a smoothie he insists is better than yours.

Steal (right, a.k.a. the Talent Tutor) is a multi-platform content wizard (yes, they are actually calling him that) who excels in discovering and coaching talent while finding new ways to dominate markets. “No one wins without great talent… and no one coaches talent better than me,” said a humble Steal, while likely brainstorming his next big move.

McIvor-Allen (left, a.k.a. the Queen of Clicks) is a digital marketing genius who knows her way around SEO, social media ads, and getting businesses that elusive ROI. “We’re not just grabbing attention; we’re creating meaningful moments. And maybe a few memes,” says Heidi, who definitely has TikTok trending predictions on lock until Jan. 19.

Here’s what Collective Heads does (besides throwing around words like “Synergy”) 1) Influencers on Air: We connect brands with local influencers to create authentic content (or as authentic as anything sponsored can be); 2) Podcast Curation & Coaching: We know there are 10,000 podcasts you haven’t listened to yet. Let us help you stand out — or at least sound like you know what you’re doing; 3) Creative Talent Coaching: We help on-air and online personalities shine — even the ones who insist on doing Dad jokes, prank calls, GRWM videos, and giving away flowers; 4) Digital Ads That Work (We Swear): Whether it’s TikTok, Spotify, or platforms you didn’t even know were ad-friendly (hello, Reddit!), we find the right way to deliver your message and we promise to make it mildly amusing.

Why Collective Heads? Because we solve problems — and in today’s attention economy, that’s kind of a big deal. Whether it’s talent coaching, content creation, or digital marketing, we deliver strategies that work.

So, What’s Next? We’re not stopping at radio. Expect bigger names, bolder ideas, and maybe even fewer witty lines in our next press release. From artist development and custom events to creepy-yet-effective ads that follow you around and other cool stuff, we’re growing. And don’t worry — we won’t make you sit through a PowerPoint to prove it.

• Jimmy Steal most recently served as VP of Brand & Content for Hubbard’s WTMX (101.9 The Mix) and WTBC (Throwback 100.3)/Chicago. He has also served in successful VP of Programming roles with iconic brands in Los Angeles and Dallas. As Emmis National VP of Programming/National Digital PD, Steal’s oversight included all formats in 33 brands across America, including Hot 97/New York and Power 106/LA.

• Tim Richards’ programming career includes Q101/Chicago, WKQI/Detroit, and KZZP/Phoenix, and he has also working with top personalities like Mojo in the Morning, Johnjay & Rich, and The Morning Mess.From 2003 to 2013, Richards led programming for iHeartMedia in Tucson and Phoenix, and from 2013 to 2020, he led programming for the former CBS Radio. In 2020, Richards launched Tim Richards Media, and co-founded Smith Richards Collective in 2022.

• Heidi McIvor-Allen leads the digital arm of Collective Heads while also running a thriving full-service digital marketing agency with over 15 team members based across the U.S. With a career than spans more than 15 years, including leadership roles in radio and agency environments, McIvor-Allen is a proven expert in SEO, SEM, social media marketing, OTT advertising, creative strategy, and more.

To learn more about what Collective Heads can do for you, please visit CollectiveHeads.io.