Country Revival At Entravision Sacramento

• Entravision has reclaimed its former Country position in the Sacramento market by flipping KHHM from bilingual Rhythmic Top 40 Fuego 103.5 to Real Country 103.5 FM, featuring Country hits from the ’80s, ’90s and today, and taking back the heritage KNTY calls the company had used for 13 years across the hall on 101.9 The Wolf until two years ago, when the station flipped to Regional Mexican. Completing this whole migration process, the “Fuego” format and KHHM calls have moved over to 101.9. Got all that?

According to the release, the new Real Country 103.5 FM “targets individuals aged 25-54 based in the greater Sacramento-Roseville area and features top iconic country artists ranging from Tim McGraw and Garth Brooks to music legends like Alabama, Reba McEntire and George Strait,” — filling a missing Classic Country hole in the market. Real Country 103.5 also features a 24-hour personality line-up, starting with Cactus Dave weekdays from 5-9am PT, followed by Shotgun Taylor from 9am-3pm, Al Farb from 3-9pm and Matt Hubbell from 9pm-5am.

“We are very excited to introduce Real Country 103.5 FM to Sacramento, a market that has always had a strong appetite for Country music,” said Nestor Rocha, Entravision VP of Audio Programming. “It’s always our goal to respond to a market’s music preferences by offering formats that have the highest appeal, and we believe Real Country 103.5 FM should ideally meet listener demands.”

Angelica Balderas, SVP of Integrated Marketing Solutions for Entravision Sacramento, Stockton and Modesto, noted, “Real Country 103.5 is a Classic Country format that will provide our advertisers with new opportunities to market to radio listeners. We believe Real Country 103.5 FM will make a strong connection to Sacramento’s Country music lovers, an audience which is digitally inclined and has strong purchasing power.”