Cowherd, iHeart Pump Up The Volume
• Veteran sports-talk personality Colin Cowherd has partnered with iHeartMedia to launch a new podcast network, The Volume. The agreement includes a slate of sports-talk podcasts that will be co-produced by Cowherd and iHeartRadio, and FanDuel will serve as the presenting sponsor.
“There has never been a more exciting time to develop new sports content,” said Cowherd. “Podcasts have totally changed the game, and the expanded use of sports gambling makes this the perfect moment to launch this endeavor. I’m thrilled to work with iHeartRadio and this dynamic group of talent to start building The Volume.” Conal Byrne, President of the iHeartPodcast Network said, “We’re so excited to build on the incredible success of The Herd Podcast Network to launch this new sports network with Colin. He has an amazing ear for talent and storytelling — and we want to support him any way we can in this incredible new medium where he’s already a leader in the sports genre.”
Mike Raffensberger, Chief Marketing Officer for FanDuel, commented, “As mobile betting continues to enter the mainstream consciousness of fans we are partnering with the indelible voices synonymous with sports. Few voices epitomize this more than Colin Cowherd. FanDuel is excited to be the presenting sponsor of The Volume and our team is eager to listen to Colin as he takes fans on a sports journey in a way only he can.”
The Volume Podcast Network launched February 1 with five podcasts: The Colin Cowherd Podcast; The Jenkins & Jonez Podcast, hosted by LaJethro Jenkins and Dragonfly Jonez; Moneyline Monaco, hosted by comedian/sports gambling fanatic Alex Monaco; Oral Sessions with Renée Paquette, and Catchin’ Fades With Aqib Talib. These shows are now available on iHeartRadio and everywhere podcasts are heard.
