Cruz Named PD of Y101/Jackson, MS
• After an extensive search, New South Radio Top 40 WYOY (Y101) Jackson, MS is excited to report that it has secured its new Program Director! Please say hello to radio veteran Louie Cruz, who most recently worked for iHeartMedia Sacramento as on-air PD of Classic Hip Hop KHYL (V101), Soft AC KBEB (92.5 The Breeze) and Country 107.1 The Bull (KYRV-HD2), as well as Rhythmic AC Format Captain.
In making the announcement of Cruz’s hire, New South Radio Market Manager Bob Lawrence notes, “It wasn’t only Louie’s outstanding skillset for which we were most impressed. After meeting with me and others in our building, it was quickly apparent that he’s a perfect match for the culture of our group. Louie just fit right in, and along with his exceptional on-air, programming, coaching, and promotional skills, will add so much to this talented team of professionals.”
Cruz remarked, “I can’t begin to tell you how happy and excited I am to get started and join such an amazing group of talented people. I was really taken with everyone and I’m grateful to them for immediately making me feel so welcome and comfortable.” Cruz embarks on his new Jackson adventure September 8 and succeeds former PD Nikki Brown, who left earlier this summer to put her skills to work for Jackson’s local Alzheimer’s Association.
