Cumulus & TuneIn Keep On Keepin’ On
• Cumulus Media and TuneIn announced that they have renewed and expanded their existing content partnership. Under the terms of the deal, TuneIn will continue to make Cumulus Media’s local sports, news, talk and entertainment programming available to its 75 million monthly global listeners. The extended agreement also includes a new, non-exclusive sales and supply partnership to optimize digital audio advertising monetization for Cumulus’ radio stations. As part of the agreement, audio streams of Cumulus stations and podcasts will remain available 24/7 through TuneIn.
“TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience,” said Brian Philips, Cumulus Chief Content Officer. “TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200+ connected devices.”
No less thrilled at this extended arrangement is TuneIn CEO Rich Stern, who commented, “We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings. This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It’s a win-win for both companies and our audiences.”
TuneIn is available to listeners around the globe through the TuneIn platform and more than 200 connected devices. TuneIn partnerships include smart home devices like Amazon Alexa, Skullcandy and Vizio, as well as vehicle integrations with automotive brands like Tesla, Rivian and Xpeng. To learn more about TuneIn, please visit TuneIn.com.
