Curtis Media Expands La Ley Eastward

• Raleigh-based Curtis Media Group announces the expansion of its La Ley Regional Mexican brand, currently serving the Triad via WYMY (La Ley 101.1)/Burlington, NC, into the Goldsboro and Kinston, NC, broadcast markets via WFMC-AM 730 & 105.7/Goldsboro, and WWMC-AM 1010 & 92.9 FM (W225CD)/Kinston

“As local North Carolina broadcasters, we are now able to serve the Hispanic community with greater coverage in eastern North Carolina,” said Curtis Media Group Pres./COO Trip Savery. “We look forward to serving these communities with the same commitment to local news, entertainment, and information we are famous for.

Shirley Davenport, GM of La Ley NC added, “Our listeners are our life blood. They are the reason that the La Ley brand exists. That’s why my team and I are thrilled by La Ley’s expansion into the Goldsboro and the Kinston markets. We look forward to connecting with our Goldsboro and Kinston friends and neighbors, as well as establishing La Ley NC as an active part of both communities.”

“The Hispanic community has a rich heritage in Goldsboro and Kinston, and I’m honored to serve them by offering La Ley’s outstanding mix of music, news, and entertainment,” said Jamie Evans, Market Manager of Curtis Media Goldsboro & Kinston. “By combining La Ley’s entertainment value with its commitment to local community involvement, I’m truly excited by the opportunities that lie ahead.”

Julie Garza, La Ley NC’s PD and afternoon talent, said, “It’s been incredibly rewarding to witness La Ley’s growth over the past 20 years I’ve been here. Seeing our brand expand to serve the Goldsboro and Kinston markets is deeply fulfilling. The fact that we’re already hearing from longtime listeners makes it all-the-more meaningful — that’s truly priceless.”