Ferrari Upgraded With APD Option
• Congrats to Ferrari Simmons, afternoon co-host on iHeartMedia’s WRDG (96.1 The Beat)/Atlanta on his promotion to Assistant Program Director.
When making the announcement of Simmons’ upgrade, Vladimir Scott, PD of 96.1 The Beat said, “Ferrari’s deep roots in the city, unmatched hustle, and passion for culture make him the perfect fit to help lead the Beat into its next era. From on-air personality to programming leadership, his journey is Atlanta-made and well-earned!”
Jill Strada, iHeartMedia Division EVP of Programming, commented, “Ferrari Simmons embodies the kind of talent and leadership we strive to nurture at iHeartMedia. His authenticity, relentless drive, and connection to Atlanta’s culture make him an essential force as we continue to evolve 96.1 The Beat. Watching his growth from an influential voice on the mic to a strategic leader behind the scenes has been inspiring. This promotion is not only well-deserved — it’s a win for Atlanta’s hip hop community.”
Simmons currently co-hosts The Beat’s afternoon drive show, Rari at 2 from 2-7pm alongside co-host YouKnowBT as well as The Baller Alert Show podcast.
“I’m excited to accept the role of Assistant Program Director for 96.1 The Beat!” he said. “I’m extremely grateful for the opportunity to grow within the iHeartRadio family and to keep doing what I love right here in the city that inspires me. Radio has always been my passion, and I’m proud to be part of a team that brings energy, creativity, and connection to Atlanta every day. Thank you to everyone who’s supported me on this journey — your encouragement means everything.”
