Froglear Now Brand Manager, K-Frog/Riverside
• Audacy has elevated Heather Froglear to Brand Manager of heritage Country KFRG/KXFG (K-Frog 95.1)/Riverside, CA. Froglear, a 30-year K-Frog veteran, will continue in her role as midday personality & Music Director, while adding oversight of content strategy, talent, operations and branding for the station.
“Heather Froglear has been a champion of the K-Frog brand for three decades, and I couldn’t think of anyone more fitting to lead this station forward,” said Michael Valenzuela, SVP/Market Manager, Audacy Riverside. “With her years of service to this community, she remains as one of the most active and engaging personalities in both Southern California and in Country radio, and I’m thrilled to elevate her to this next chapter of her career.”
A 2021 Inductee into the Country Radio Hall of Fame, Froglear continues her journey of giving back — she has produced the K-Froggers for Kids Radiothon for the last 21 years, raising over $7 million dollars for Loma Linda University Children’s Hospital, of which her daughter received life-saving open heart surgery. Froglear also sits on the Board of Directors for Loma Linda Children’s Hospital.
Froglear has been voted the Inland Empire’s “Best Local Radio Personality” from 2018-2022 by readers of The Press-Enterprise. She is a champion for women in Country radio and Country music, serving as both a mentor and cheerleader for Audacy’s annual Leading Ladies initiative, and the creation of the Ladies Mentoring Breakfast at Country Radio Seminar. In 2022, CRS presented Froglear with the distinguished Tom Rivers Humanitarian Award for her efforts. In her not-so-spare time Froglear also handles afternoon drive for sister KKWF (100.7 The Wolf)/Seattle and hosts Audacy’s syndicated 90s Country with Heather.
“For nearly 30 years, I’ve been blessed to work and create great radio at KFRG,” said Froglear. “It’s time to put my poms poms down and assume the role of coach for an iconic, heritage brand and a station I so dearly love and believe in. For that I could not be more thrilled. I am truly grateful for both Tim Roberts and Michael Valenzuela’s trust in me.” Froglear succeeds Kevin Callahan, who left late last year to join Pamal Broadcasting.
