Greenville Forecast: Muy Kaliente
• Norsan Media, a leading Spanish-language media company serving the Southeast and Texas, proudly announces the launch of its newest radio station — Spanish Contemporary Kaliente 102.9 FM & 101.1-HD2/Greenville, SC, utilizing translator W275BJ @ 102.9 & the HD-2 channel of Audacy Classic Rock 101.1 WROQ.
Kaliente 102.9 will feature an energetic mix of Reggaeton, Salsa, Merengue, Bachata, and Spanish Contemporary music, catering to Caribbean and Central American audiences and adding a fresh, upbeat sound to the local airwaves. “We’re thrilled to bring this vibrant and energetic format to the Greenville-Spartanburg area,” said Natalia S. Alvarez, CEO of Norsan Media. “Kaliente 102.9 FM is more than just a radio station — it’s a celebration of culture, rhythm, and community. We’re proud to expand our presence in South Carolina and to offer a fresh sound that truly reflects the spirit of our Latino audience.”
Kaliente 102.9 FM becomes the fourth station in Norsan Media’s Upstate South Carolina network, joining: Regional Mexican WSPA (La Raza 106.3)/Greenville, SC; Latin Pop Latina 105.7 & 910 AM (WOLI-AM/W289BS)/Spartanburg, SC), and Regional Mexican WCEO-AM (La Raza 840)/Columbia, SC.
