‘Head Biscuit’ Rises In Omaha

• NRG Media Rhythmic KOPW (Power 106.9)/Omaha, NE has elevated the “HBIC” (Head Biscuit in Charge), Alyssa Siebken, to APD. The former American Idol contestant, currently doing afternoon drive on Power 106.9, started her radio career six years ago on Power 106.9 as co-host on the former Chef West and the Morning Scramble, and also handled middays on Hot AC sister KQKQ (Sweet 98.5).

Operations Manager Steve King said, “I’m excited to have the ‘Head Biscuit in Charge’ finally in charge! Alyssa’s passion for the business, knowledge of the format, strategic mind, and complete dedication to the station and to the team made this an easy decision to promote her to lead the charge for Power 106.9. Simply put, there is no one better for the job… and now I can call her the ‘HBICAPD.'”

Siebken commented, “I am beyond excited to step into the role of APD at Power 106.9! This station has been my home for years, and I’m so grateful for the opportunity to continue growing with our amazing team. Power 106.9 has always been about connecting with our listeners, celebrating the culture, and bringing the best vibes to Omaha. I can’t wait to keep that energy going, take things to the next level, and prove that biscuits really can rise!”