HYFIN Launches With Shirts, Refreshments
• Radio Milwaukee’s new Urban Alternative channel HYFIN (WYMS-HD2), which debuts this Sunday, Juneteenth Day, is partnering with the Milwaukee Bucks to release a commemorative t-shirt, and with Soul Brew Kombucha to produce “HYFIN-aded” kombucha specially for the station’s launch.
HYFIN will also program and host the Juneteenth TeenZone stage in Clinton Rose Park. DJ Lolo will perform from 1 to 2:15pm Sunday, followed by a 2:15-3:30pm set from DJ Gemini Gilly. “We are ecstatic to be partnering with the Milwaukee Bucks, Alesia Miller, owner of Soul Brew Kombucha, and DJs Lolo and Gemini Gilly on our programming and activation for Juneteenth Day,” said HYFIN Program Director Tarik Moody, adding, “HYFIN aims to amplify and elevate the amazing contributions of Black women in our community, so it was very important to us to do that with our launch on Juneteenth.”
“Because we are releasing ‘HYFIN-aded’ on Juneteenth Day, it was important to me to incorporate flavors and colors that are emblematic of the history of Juneteenth,” said Miller, the Founder & CEO of Milwaukee’s first Black woman-owned kombucha tea brewing company. “The red color from the hibiscus represents the history of our people and is intended to lift spirits,” she said. “HYFIN-aded” will be available for purchase on Juneteenth Day and available at various local retail outlets and online through Milwaukee Farmers United.
HYFIN also will be celebrating its launch through a collaborative t-shirt with the Milwaukee Bucks. Designed by Creative Director DeChazier Pykel, the shirt states “WE ARE ALL CONNECTED” and will be distributed by HYFIN and the Milwaukee Bucks on-site at Juneteenth.
