iHeart Adds WWRL-AM/NYC To BIN
• iHeartMedia has entered into a Local Marketing Agreement (LMA) and an Asset Purchase Agreement for WWRL-AM 1600/New York City, and will make it the newest affiliate of the company’s BIN: Black Information Network, effective Nov. 2.
“We are excited to welcome WWRL-AM as the newest member of the Black Information Network family,” said Tony Coles, President of BIN: Black Information Network. “This station has a long history of service in New York City, and in the ’60s was an important voice for change for the Black community. At BIN, we are proud to continue that legacy, and to once again make AM 1600 a trusted source for the news and information that impacts Black New Yorkers.”
WWRL is owned by Nimisha and Jeetendra Shukla through licensee NJ Broadcasting, LLC and has been serving the New York area for 94 years. It currently airs an Indian and South Asian format. Starting Nov. 2 it will join other BIN markets across the country, including Atlanta, Augusta, Baltimore, Charlotte, Cleveland, Columbus – GA, Dayton – OH, Detroit, Greenville, Macon, Minneapolis, Montgomery-AL, Nashville, New Orleans, Norfolk, Philadelphia, Riverside, San Francisco, St. Louis, Seattle and Washington, D.C. markets, bringing the number of BIN markets to 22, with more TBA.
