iHeart Milwaukee Makes Adult Decision
• Smartly anticipating an impending AC format hole in the Milwaukee market, iHeartMedia swung into action on Monday and flipped WRNW (97.3 The Game) to AC as B97.3.
iHeart made the move as the clock ticks down to the end of heritage crosstown AC WLDB (B93.3), as the Milwaukee Radio Alliance recently sold WLDB and Alternative WLUM to Christian broadcaster K-Love Inc. In an attempt to make the flip as visually comfortable as well for listeners, you will notice that the new B97.3 logo is remarkably similar to the B93.3 logo.
The new B97.3 launched at noon Monday with “Happy” by Pharell Williams, followed by “Don’t Stop Believin'” by Journey, “Circles” from Post Malone, “She Drive Me Crazy” by Fine Young Cannibals, and “Rumour Has It” by Adele.
“We welcome listeners to Milwaukee’s new home for Feel Good Favorites — B93.7,” said Dan Lenz, Market President of iHeart Milwaukee. “This new radio station will blend wonderfully into our portfolio of existing stations and prove to be a big hit with listeners and clients alike!”
Concurrent with the flip, it was announced that coverage of the Green Bay Packers and Wisconsin Badgers football, previously heard on The Game, will shift over to Classic Hits 95.7 WRIT.
