iHeartMedia & Global Ink Podcast Partnership

• Global, the UK’s largest Radio and Outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia to license, distribute and represent each other’s chart-topping Podcast portfolios in the UK, Ireland and the U.S.

In the UK, iHeartPodcasts, which publishes more than 800 podcasts across a wide variety of genres, will now be available on Global Player and via DAX, Global’s digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the DAX network. And with millions of monthly active users, Global Player is now one of the UK’s largest entertainment platforms.

Conal Byrne, CEO of iHeartMedia’s Digital Audio Group, said, “Podcasting has exploded as the newest mass-reach medium in the U.S., with more than 120 million Americans a month now listening — and now the opportunity for global growth is huge. As more international listeners engage with hit iHeartPodcasts every month, this is a great opportunity to work with the best-in-class Global and using DAX monetization teams, to find new audiences and advertisers for the best and largest podcast portfolio in the world.”

Mike Gordon, Global’s Chief Commercial Officer, said: “I’m delighted that iHeartMedia is partnering with Global to bring each other’s incredible slate of award-winning podcasts to advertisers in the UK & Ireland, and the US.  Combining the reach of each other’s platforms and network s, and featuring talent like Jay Shetty and Brett Goldstein, and The News Agents‘ Emily, Jon and Lewis, at a time when podcasts are experiencing rapid growth, will see us reaching more audiences than ever before.”