Kammerer New Head Of Country @ Amazon Music
• Amazon Music is delighted to announce that veteran music industry executive Michelle Tigard Kammerer has been named as Head of Country Music, effective Oct. 18. She succeeds Kelly Rich, who left at the end of August.
In her new role, the Nashville-based Kammerer (pictured) reports to Andre Stapleton, Global Head of Artist and Label Relations for Amazon Music and will lead all efforts to continue growing Country music listening on the service, inclusive of marketing, and artist and label relations through new initiatives and collaborations with a wide range of artists. Commenting on her new opportunity, Kammerer said, “Music touches every part of our lives and it is what drives us all. In my previous roles, we did incredible things for our roster of artists, creating meaningful partnerships along the way. At Amazon Music, I’m thrilled to have the opportunity to build upon the strong foundation created by Kelly Rich and Emily Cohen as the new Head of Country Music.”
Kammerer started her career with Creative Artists Agency (CAA), where she personally helped sign and jump-start the careers of several leading Country acts. She later served as Sr. Director of Brand Marketing and Strategic Partnerships at Country Radio Broadcasters, Inc. (CRB), where she maintained and established relationships with Country radio, Country artists and nationwide brands in Country music, including CRB’s main event, the Country Radio Seminar (CRS).
In April 2014, Kammerer was recruited to re-launch the historical Dot Records Label under Big Machine Label Group as the Nat’l Director of Marketing & Promotion. Since March 2017, Kammerer had served as Sr. National Director of Marketing & Promotion at sister label, BMLG Records, working with Florida Georgia Line, Brett Young, Riley Green, Danielle Bradbery and Laci Kaye Booth, and reuniting with Lady A.
Kammerer joins a team making moves in the Country music industry — Last week, Amazon Music revealed new insight into its leading Country music brand, Country Heat, for the first time ever alongside new content to celebrate Country Music Month. Since the launch of the original Country Heat station in October 2016 — formerly known as Top Country — the overall Country Heat brand (playlist and stations) have amassed more than 13 billion streams total in the U.S. [Photo credit: Sam Frawley Photography]
