KOOL-FM/Phoenix Rebrands As BIG 94.5

• For the first time in more than 50 years, Audacy Classic Hits KOOL-FM/Phoenix is running with a new identity, as the station jettisoned its heritage 94.5 KOOL-FM branding in favor of BIG 94.5. However, we are assured that the station “will continue to deliver favorites from Bon Jovi, Pat Benatar, Michael Jackson, Billy Idol, Depeche Mode and more,” which comes as a huge relief.

“Since KOOL’s first broadcast over half a century ago, the station has provided The Valley with the very best the Classic Hits format has to offer, and we’re thrilled to usher in this next chapter with BIG 94.5,” said Dave Pugh, SVP/Market Manager, Audacy Phoenix. “BIG 94.5 will exceed the expectations of our current audience by bringing a more uptempo delivery, and playing the ‘Big Hits’ from the ’70s, ’80s and ’90s.”

BIG 94.5 will also debut a new weekday talent line-up beginning October 10 — 10am-2pm: Lara Scott; 2-7pm: Niko; 7-midnight: Kaden.