KROQ/Los Angeles Launches ‘Alternalido’
“Los Angeles is one of the most culturally diverse cities in the United States and we’re excited to broaden our sound to reflect the musical tastes of our community,” said Jeff Federman, Regional President, Entercom. “Alternalido will feature some of the biggest Latino music stars to help listeners close out their weekends on a high note.”
“Alternalido is a blank cassette tape waiting to be filled with the vibrant and global sounds from Latin America,” said Valadez. “I’m excited to share sounds that are bold, daring and different from many of these amazing artists. Latin Alternative is not just one genre but a plethora of many. It’s Anthony Bourdain behind the turntables introducing you to a sonic ingredient that could change your life.”