Leo Baldwin Joins Cumulus Columbia, SC

• Cumulus Media has appointed major market pro Leo Baldwin as Program Director of AC WTCB (B106.7) and Classic Hits WOMG (98.5 OMG!)/Columbia, SC. Baldwin will also do afternoons on B106.7.

Baldwin arrives in scenic Columbia from Audacy St. Louis, where had served as Operations/Brand Manager of Hot AC KYKY (Y98) and AC 102.5 KEZK since Nov. 2020. Baldwin is a 20-plus-year programming pro who earlier worked for Hubbard Radio & Alpha Media West Palm Beach as OM of the seven-station group, PD of Hot AC WRMF and AC WEAT (Sunny 107.9) and corporate AC and Hot AC Format Captain. His earlier programming stops include WRDW/Philadelphia and WHHH & WNOW/Indianapolis and KDDB/Honolulu, where he started his career.

Tammy O’Dell, VP/Market Manager of Cumulus Columbia, said, “Leo Baldwin will bring new energy, excitement and leadership to our team at WTCB and WOMG. I look forward to working with Leo to grow our ratings and revenue on these two iconic brands in the Columbia market.”

Baldwin commented, “I’m excited to join the team at WTCB And WOMG! These two brands have a lot of momentum and I look forward to helping continue that growth.”