Let Elroy Coach You Into A Brand
• Veteran programmer and talent coach Elroy Smith announces his new project: ELROY SMITH — THE COACH. Utilizing all of the experience accrued over the course of a nearly four-decade radio career, Elroy will be laser-focused on coaching [your name here] into a BRAND. If you are an on-air personality or a podcaster, you are one of many. However, you will WIN if you develop yourself into a brand.
Personalities that make a difference are the ones that have something substantive, compelling and commanding to say. Content is now “KING.” Unfortunately, the list of personalities that are brands is very short. With listeners having so many choices to hear music, they are looking for more than just music when they turn on the radio. They want to be entertained and intrigued with radio or podcast hosts. Talking up to the vocals, reading liner cards perfectly and doing birthday shouts have no value.
Based on his years of experience as one of the industry’s most prominent radio programmers, competing in major markets like Chicago, Philadelphia, Boston, and most recently, in San Francisco, working with and coaching such notable personalities as Steve Harvey, Tom Joyner, Russ Parr, Rick Party, Charlamagne Tha God, Yolanda Adams and Doug Banks, to name a few, Smith believes that on-air talent and program directors are too close to the product to have an objective point of view.
“When consultants have given me feedback about my radio station, it did hurt,” he said. “However, when I thought about the critique, many points were valid. I have enjoyed a lengthy and memorable career working with some of the best in the radio business. Uniqueness, being distinctively different and being transparent are just a few traits in establishing your brand. My goal is ‘Coaching YOU into a BRAND,’ no matter what format and no matter what country. This eight-session curriculum will prepare you for branding and marketing success.” You heard the man — to learn more about Elroy’s exciting new venture, please email him at Elroy.thecoach@gmail.com or visit ElroyTheCoach.com.
