LiveXLive Rebrands As LiveONE

• LiveXLive Media, a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced that it plans to change its name to “LiveONE, Inc.” as part of an overall rebranding of the Company and its business units, subject to applicable approvals and consents. LiveXLive expects to change its NASDAQ stock symbol to “LVO” in the coming weeks.

Separately, LiveXLive also announced its intention to spin-out its existing pay-per-view business as a separate public company and its plan to distribute a portion of the new company’s equity to LiveXLive’s stockholders, anticipated to take place by March 31, 2022.

As part of LiveXLive’s plans to rebrand its businesses as the “ONE” brand, LiveXLive plans to rebrand its individual subsidiaries and businesses as follows: LiveXLive’s podcasting business, PodcastOne, will remain branded as PodcastOne; LiveXLive’s music subscription business, Slacker, will be branded as “SlackerOne;” LiveXLive’s pay-per-view business will be spun out as a separate public company and be branded as “PPVOne;” LiveXLive’s live music business, React Presents, will be branded as “ReactOne;” LiveXLive’s merchandising business, CPS, will be branded as “PersonalizedMerchOne;” LiveXLive’s original content business will be branded as “StudioOne.”

LiveXLive’s Chairman & CEO, Robert Ellin, stated, “We are excited to announce a rebranding of LiveXLive that reflects the evolution of our Company, its accelerated growth, and our vision for the future as ‘ONE’ brand. Our new ‘LiveOne’ name and the associated business unit brands of ‘ONE’ will further pull together our flywheel business model and collectively become synonymous with our mission to be the ‘ONE’ leading end-to-end talent-first platform creating, producing, monetizing, marketing, and distributing premium audio and video content across all genres and distribution outlets.”