Lotus Looking Ahead To Big Gains
• Lotus Communications is excited to announce a new partnership with Big Gain Consulting, LLC, a leading music industry marketing firm and agency headed by Mike Biggane, widely recognized as one of the leading experts of music playlists as the former Global Head of Curation for Spotify, where he launched and managed their most high-profile playlists, New Music Friday and Today’s Top Hits. Biggane was also Director Operations for Hit Predictor, working under the legendary Guy Zapoleon, followed by 4+ years as EVP, Music Strategy for Universal Music Group, based in Los Angeles.
As the press release states, “this collaboration will leverage advanced analytics to evaluate and optimize music rotation strategies at select Lotus stations, providing fresh insights to elevate programming and listener engagement.”
Jim Kalmenson, President of Lotus Communications, echoes that sentiment, stating, “This partnership offers us new insights into music data to refine and elevate our music programming.”
Big Gain Consulting, LLC provides major and independent record labels, as well as record industry groups, with full-scale marketing, development, and strategy resources, either working alongside in-house teams or as a supplemental resource. The firm also partners with radio stations to provide deep research analytics, helping them optimize music rotation and programming decisions to better serve their audiences.
