Luke Named SVP/Digital For SiriusXM, Pandora
• SiriusXM has acquired the services of music industry veteran Alex Luke, who joins the company as Senior Vice President, Digital Content for both SiriusXM and Pandora. In this newly created position, Luke will lead programming for Pandora and editorial content on the Pandora and SiriusXM digital platforms.
Luke’s digital programming experience spans two decades and includes stints as VP of Music Programming and Label Relations at Napster, Director of Music Programming and Label Relations globally at Apple, and most recently Global Head of Programming and Content Strategy at Amazon Music. Luke’s music industry career began in terrestrial radio as an on-air talent in Dallas. He went on to program KPNT (105.7 The Point)/St. Louis and WKQX (Q101)/Chicago and later served as EVP of A&R at EMI Music.
In his new role at SiriusXM, Luke will report directly to Scott Greenstein, SiriusXM’s President and Chief Content Officer, who commented, “Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms. It’s vital we ensure that the great content we produce today, as well as what we create in the future, is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”
Luke will also manage the Pandora Content Team, which was created by Greenstein shortly after the acquisition of Pandora earlier this year and develops original content in music, sports, and talk content ranging across comedy, politics, and entertainment for Pandora listeners, including a selection of SiriusXM content, as well as creating original Pandora content for the SiriusXM audience.
