Mayorga Named PD/Mornings, La Pantera 97.3

• Saga’s Asheville Media Group has named Omar Mayorga as Program Director and morning show host for La Pantera 97.3 (WOXL-HD3), which launched in 2024 as the first commercial Spanish-language radio station in Asheville.

Mayorga, a seasoned radio broadcaster from Venezuela, will also lead Despierta Con Omar (Wake Up With Omar), a new, live, and local morning show, which debuted Monday, March 17, “sharing his infectious energy and passion for connecting with the community.”

Mayorga, who has over 18 years of experience in radio and photojournalism, brings a wealth of knowledge and enthusiasm to La Pantera 97.3. “I’m thrilled to be part of this exciting new venture,” said Mayorga. “As a Venezuelan born and raised in a community surrounded by mountains, joy, and wonderful people — much like Asheville — I’ve spent my career in radio, working to connect with people and share the energy and stories that unite us all. Now, as part of the La Pantera 97.3 team, I’m excited to bring that same passion and positivity to the airwaves, connecting with our listeners in a meaningful way.”

Mayorga envisions La Pantera 97.3 as more than just a radio station — “It’s a platform to celebrate our culture, inform our audience, and promote local businesses. Our show will connect people to their roots, their families, and each other.”