Mearns Named VP/Prog. & Ops, SiriusXM Canada
“Michelle is a respected leader in the industry and is going to bring an experienced and fresh perspective to our business,” said Redmond. “We’re very excited to welcome her to the team to lead the charge as our content offering continues to grow and evolve.”
With over 20 years of experience in Streaming, Podcasts, Digital Marketing and Partnership Development in music and entertainment, Mearns joins SiriusXM from Apple (Canada), where she led strategic partnerships, content marketing and played a significant role in the launch of Apple Music in Canada. She has developed growth initiatives, strategy and content marketing for all Apple Services brands, including Apple Music, Apple TV+, Apple Books and Apple Podcasts.
“After honing my experience across music and entertainment, I’m excited for the opportunity to develop the Canadian programming strategy for SiriusXM,” said Mearns. “The company has an inspiring vision for the future, a strong business model and an established management team that I’m thrilled to join.”
Mearns assumes her new role as John Lewis, Senior Vice President, Programming and Operations, made the decision to retire after 17 years with SiriusXM Canada. Redmond said, “John was an integral part of the launch and success of this business and brought his passion, leadership and drive to every stage of SiriusXM’s evolution. A revered member of the broadcast industry, we wish him the absolute best in his retirement.” [Photo from Twitter]