Mehta Named Exec. Director, NPR Music
• NPR welcomes music industry veteran Sonali Mehta as the new Executive Director of NPR Music, effective Sept. 22.
In her new role, the New York-based Mehta will be responsible for developing and implementing the overall strategy for NPR Music, including collaboration with NPR’s network of music stations; a vision for growth and innovation with the globally-beloved Tiny Desk franchise; and identifying new pathways for further positioning NPR as an essential force in music.
“I’m thrilled to join the incomparable NPR Music team,” said Mehta. “NPR’s music properties, and the people behind them, serve as a masterclass in moving culture and breaking artists. As a fan of platforms like Tiny Desk, I’m so excited to be in the room where it happens. As a person working in the music industry, I feel lucky to have the opportunity to support the programs that have catapulted the careers of so many deserving artists. And as a new hire at NPR, I’m eager to learn from such a dedicated, innovative, and passionate team. I very much look forward to supporting the growth of these beloved, culture-defining franchises.”
Mehta began her career at YouTube, where she worked with over 800 artists to support their music releases and grow their audiences. After a stint on the digital marketing team at Arista Records, Mehta most recently served as the Chief of Staff at ADA, part of Warner Music Group. [Photo Credit: Sangeeta Chowdhry]
