Miami Likes Salsa Extra-Spicy
• Spanish Broadcasting System last week launched Salsa 106.3FM on WRAZ-FM, licensed to Leisure City, FL and serving South Florida’s young Hispanic adults in the highly sought-after 18-34 and 25-64 demographic. Salsa 106.3FM will feature music from international stars like Marc Anthony, Willy Chirino, Oscar D’Leon and other tropical (salsa) sounds from artists such as Luis Vazquez, Frankie Negron and many more.
“We are very excited to introduce Salsa 106.3FM to South Florida,” stated Donny Hudson, EVP of Local Media for SBS Radio, TV and Digital Operations and VP/GM of SBS Miami. “With this refreshing of the brand and format we will meet the needs of the wide variety of Hispanics in South Florida that love the tropical genre Salsa.”
Jesus Salas, EVP of Programming of SBS Radio, remarked, “Our extensive research in the Miami-Ft. Lauderdale market has confirmed that this covered segment was looking for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America. We are certain Salsa 106.3FM will become an instant favorite in South Florida for all the Salsa lovers.”
Salsa 106.3FM becomes the second SBS station broadcasting a market-specific version of sister station WZNT (Z93)/San Juan, Puerto Rico, which ranks among the Top 3 on the island. The station’s new on-air talent line-up will be announced in the coming days.
