Milwaukee Suddenly Feeling Froggy

• The Milwaukee Radio Alliance has launched a new Country radio station to serve the fine folks of Southeastern Wisconsin — meet Froggy 100.3/107.3, which replaces the former Oldies format “The Fonz.” Froggy 100.3 & 107.3 is powered by WLDB-HD3, and utilizes W262CJ (100.3)/Milwaukee and W297BY (107.3)/Racine, WI.

Director of Programming Gordon Mays is running the show on Froggy, bringing his decades of radio experience and Country fandom to this labor of love. “This station is going to be where Milwaukee discovers Country,” said Mays. “There are so many incredible acts that have traditionally been ignored by mainstream Country radio. We want to amplify their voices. Expect us to feature a mix of burgeoning talent and current chart-toppers.”

“One of the best things about the Milwaukee Radio Alliance is that we have always been listener-driven,” said Michelle Rutkowski, VP of Programming and Operations. “We’re really proud of that. Our local roots and involvement in the community led to people telling us they’ve been craving this kind of country station. We’re going to give it to them and we’re going to keep taking their input as we grow. To us, that’s the key to success.”

Market President Colleen Valkoun commented, “We’re proud to bring another option for Country music to Milwaukee. The genre is so rich and brimming with talent. Launching this station was an undertaking, but it’s going to be worth it to give people a chance to access a larger part of the genre so they can enjoy artists they might not have heard on other platforms.”

Oh, and for you fans of The Fonz, fear not — you can still find it on its original home at WZTI-AM 1290, WLDB-HD2, or online at fonzmke.com.